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DIGITAL CONVERSION MANAGER - CRO Methodology

About The Company:

Well, first up they are specialists within their field; they have a brand held in high regard and a reputation of excellence.

The business is pumping, they need an experienced Digital Conversion Specialist to manage a range of projects within an impressive portfolio of clientele.  


About The Opportunity:

Due to extensive growth and new onboarding of clients, the need has arisen for you to showcase your extensive CRO expertise.

  • Assisting your clients to increase conversion rates utilizing CRO, Website Design, UX and Marketing.
  • Project managing multiple campaigns
  • Analysing websites/web analytics to identify test plans
  • Implementation of projects by utilising in-house analytics and event tracking 
  • Testing and data reporting software use
  • Documentation of test results and insights


Experience Required:

  • Prior experience within a Digital Conversion based role (Project Management/client facing)
  • Experience in planning and executing A/B and Multivariate tests, wireframing, web design and copywriting
  • Knowledge of diverse conversion rate optimization approaches and tactics
  • Advanced understanding of digital marketing principles, best practices, and technologies
  • Marketing qualified and/or Business or a similar skill level acquired through experience.
  • Strong technology base, with awareness of developing trends and IT solutions. 
Tools Used / Useful To Know:
Web Dev (HTML CSS), Optimizely, Visual Website Optimizer, Inspectlet, Qualaroo, Formisimo, CrazyEgg and Web Analytics (Google Analytics).


Interested in exploring further?  I want to see your skills, send across your CV in confidence or call for a chat.

Jess Cree
jess@razzbri.co.nz
021 300 520

  • Joining a team of digital experts
  • Understanding of CRO, Web Design, Marketing and UX
  • Auckland Based - Funky City Office
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